Expedition SEMA
Expedition SEMA

Between October 31 and Nov. 3, more than 140,000 automotive enthusiasts and professionals descended upon Las Vegas for the world’s premier aftermarket car parts show: SEMA. The industry includes more than just cars; it’s also about the best of upgrades for trucks, new and old.

Led by Aaron Brown (owner of The Garage Shop) and Ed Goff (owner of Goff Metal Fab), the Performance Plus Motor Oil Team took the trip to SEMA a little more seriously than other SEMA vendors. Their “Expedition SEMA” covered more than 3,800 miles over the course of 20 days. Along the way, they saw 15 ghost towns, some Pony Express stops, mountain terrain, and Nevada’s Mojave Desert.

Their 1970 Toyota FJ-40 was decked out in gear from aftermarket parts suppliers such as Mile Marker Recovery Gear, C&R Racing Inc., Aussie Locker, Torq-Master Industries, and many more.

Teaching Old Cars New Tricks

“The SEMA Show is the place where the newest and most innovative automotive aftermarket products debut,” said Chris Kersting, SEMA president and CEO. “Show exhibitors are the innovators and visionaries who help guide future trends in the industry.”

New technologies, such as infotainment systems and Advanced Driver Assistance Systems (ADAS), add additional revenues to the industry. “ADAS is among the fastest-growing automotive segments today, and it presents a significant opportunity for aftermarket retrofitting and new vehicle upgrades,” Kersting said.—Deanna Isaacs


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