GM announced that it’s rolling out Marketplace, an in-car shopping platform. You use the touchscreen to order whatever it is you fancy, from 4G LTE data to coffee to hotel rooms.
A whole bunch of 2017 and 2018 GM models (that’s Buick, Cadillac, Chevy, and GMC) already have embedded 4G LTE connectivity and Wi-Fi hotspots. As long as your entertainment system is compatible with Marketplace, you can have in-car shopping added to your vehicle.
The system uses your driving data, such as location and time of day, to make suggestions. It also uses your “established digital relationship” with vendors to send you relevant offers. So say you’re a Starbucks Rewards member. It’s 8:45 a.m. and you’re near a drive-through Starbucks. Marketplace can let you know that you could swing by and get a latte if you wanted and earn extra points. You can even order your favorite food from Applebee’s, if you have a favorite food from Applebees.
More convenient features for road warriors include partnerships with both ExxonMobil and Shell gas stations, Priceline for hotel rooms, and Parkopedia to find, reserve, and pay for a parking space.
Marketplace has been designed to reduce driving distractions, according to a GM press release. So you won’t be able to look at every single donut on the shelf in the center console screen, but you can order your regular old fashioned and a black coffee from Dunkin’ Donuts and it’ll be ready for you to pick up.
If you’re already on board with Starbucks or Dunkin, then Marketplace is pretty sweet. But this is the kind of spoon-fed convenience that might keep you from discovering the super cool local coffee shop with the tiny donuts made to order. Stay curious, friends.—KHG