Car Sharing with ReachNow

Getting My Bearings with Car Sharing: ReachNow

Last year, ReachNow, the free-floating car sharing service from BMW, came to Portland, Oregon (and Seattle and Brooklyn). The service puts a fleet of BMW and Mini vehicles, including the electric BMW i3. I’ve already given car2go a go, so I figured I’d try out ReachNow. The first difference (besides the cars) is that ReachNow counts…

car sharing mercedes-benz car2go

Car2go Grows Up, Gets Mercedes-Benz Fleet

When you’re young and carefree, a two-seat car seems fine. Why pay for seats you don’t need? And then you find, through kids and coworkers, that you do need more seats. So you get a bigger car. It turns out that it’s not just us—car sharing companies have the same issue. After five years in…

smart EQ fortwo

Smart Cars Get Smarter

If you thought smart cars were weird little things, well, they’re about to get weirder. Or cooler, depending on your point of view. But they’ll still be little things. This concept from Mercedes-Benz (owner of smart and car sharing service car2go) is called the smart EQ fortwo. It’s been designed for a fully autonomous, shared,…

car2go in Portland

Why It’s Hard to Share EVs

I recently met with Ken Hills, the manager of the Portland car2go office, for an informal interview about sharing electric vehicles. Because it was so informal and informational, I didn’t even have my trusty Rhodia reporter’s notebook out (orange No 13, for fellow Rhodia addicts). But here’s what I learned: sharing electric vehicles is pretty…